01 — Discover
Category maps, buyer interviews, and competitive whitespace that define where you can actually win.
About Us
A studio record built across launches, categories, and the first year of growth.
Studio note
Project Twelve is a growth studio focused on brand clarity, performance loops, and creator-led distribution. We treat marketing as an operating system — research, messaging, media, and measurement in one continuous cycle.
Our team pairs planners, media buyers, and brand designers so campaigns don’t fracture between “awareness” and “performance.” Every brief starts with audience economics, then moves into narrative and channel design.
Category maps, buyer interviews, and competitive whitespace that define where you can actually win.
Positioning, brand kit, funnel architecture, and creative systems built for iteration speed.
Paid, social, and creator programs with weekly learning loops and clear ownership of metrics.